Practical design for web
and product.

Hi, I'm Liubov. I focus on creating interfaces that balance user needs with strict technical reality. Whether I'm working around legacy CMS constraints or building an MVP from scratch, my goal is to design systems that are meant to be built, not just approved.

Active Workspace Modules

01 Commercial · NDA-safe · 2024-Present · MOEX

Making financial emails easier to build and harder to break.

I worked on communication UI for a regulated financial product. The challenge was not to make one pretty email. It was to make repeated emails clear, reusable and safe enough for frequent production.

8.4M+Sends represented

6–8Emails / Day

ModulesInstead of one-offs

NDA-SafeRecreated visuals

Read Module Case Live Source ↗

Recreated financial communication UI preview

02 Independent MVP · 2026

Turning a movie randomizer into a small discovery loop.

Cine.pick started as a simple idea and became a working MVP. I shaped the onboarding, swipe preference logic, responsive UI, and visual language while learning what people actually need when they say “I don’t know what to watch.”

5Interviews

3Structure Changes

6 WksConcept to MVP

40+Responsive Screens

Read Module Case Launch MVP ↗

Interaction Loop

03 Commercial Web · 2019-2024

Improving store pages without pretending the CMS was flexible.

For e-commerce work, the useful design was often the design that survived old templates, limited content control and real campaign deadlines. I redesigned landing pages, checkout details and brand pages inside those limits.

25K+SKUs in filtered catalog

GA+MetricaClick-data informed

6Storefront Contexts

CMSConstraint Driven

Read Module Case Live Storefront ↗

Execution.Logic

I like to organise unclear requirements, make UI systems easier to reuse, and move product ideas from sketches to working screens.

Fintech / CRM Communication UX

High-volume email infrastructure and dashboard safe modules.

Product UX Cine.pick MVP

Onboarding logic, interactive loops, and fast CSS assembly.

E-commerce Storefront Web

Conversion metrics optimization under strict CMS constraints.